CRM is an acronym for Customer Relationship Management. CRMs have grown tremendously during the last few years. They’ve evolved from three-letter monsters to ready-to-use software for enterprises of all shapes and sizes.

What Is Customer Relationship Management?

A CRM centralizes client interactions across all media. Centralized data management enables firms to enhance the client experience, satisfaction, retention, and service.

CRM enables organizations of all sizes to accelerate their development and profitability.

Yes, they remain primarily targeted at sales, marketing, and customer support teams. However, they now perform a dizzying array of other functions, including assisting users in managing connections with team members, vendors, partners, and collaborators.

Learn more about our roundup of the finest CRM Software.

Benefits of CRM 

Improves Customer Service

A CRM system keeps track of all your connections and integrates lead and customer data to create profiles of everyone with whom you communicate. This enables you to quickly access critical information about consumer behavior, such as purchase data and prior discussions with contacts across many channels (chat, email, etc.). Customers will no longer have to repeat their experiences to you, and you will be able to solve concerns using best practices and with less effort, resulting in increased customer loyalty.

Increase In Sales

Streamlining and optimizing the sales process, developing a sales funnel, automating operations, and evaluating sales data will certainly result in an increase in sales and sales productivity. A CRM system enables you to centralize all of your customer-facing phone, chat, and email interactions. By developing a repeatable, proven sales process and delivering the correct message on the right channel at the right time, you’ll close more transactions.

Increase Customer Retention

Customer retention and churn rates are critical indicators of an organization’s performance; customer turnover is a significant impediment to business growth. By allowing human agents to defuse situations, CRM solutions like sentiment analysis, automatic ticketing, customer support, and customer service automation may significantly boost your retention. Customer lifecycle analytics solutions can reveal when and why customers churn, allowing you to pinpoint and fix problem areas.

Improved Analytics Analytical 

CRM technologies ensure that your data is accessible, understandable, and relevant to your company’s needs. All your mountains of sales, financial, and marketing data flow into CRM to be transformed into visible KPIs, with data warehousing and data mining on hand to make sense of it all. The total result is increased client acquisition, retention, and data management efficiency.

Higher Efficiency

Having all of your critical day-to-day company tasks in one location facilitates workflow, team collaboration, and project management. Task automation frees up time for the cognitive activities that people excel at. Dashboards and analytics can assist you in gaining insight into your job and optimizing various company operations.

Increased Knowledge Transfer

Two significant time wasters are ineffective communication and a lack of information sharing. When employees spend time self-learning how to do jobs that other team members already know or work on repetitive duties, they’re losing a significant amount of time each week. Collaborative CRM technologies may help you streamline your teamwork by allowing you to create a knowledge base, implement best practice procedures, and facilitate frictionless communication between team members.

More Transparency

A CRM system enables you to increase organizational transparency by assigning tasks, visualizing work, and clearly defining who is who and who is doing what. If your primary objective is to increase sales, you may utilize performance tracking for individual sales agents. A CRM platform enables insight into your business processes for everyone in your company, enabling greater mutual understanding and cooperation.

How CRM Works

CRMs collect data from email, voice conversations, and other channels to assist you in acquiring new customers and retaining existing ones. They centralize your workflows and business processes, allowing you to cooperate more effectively, complete more sales, and accomplish more.

Automation of marketing and sales forces, contact, and project management—are the core elements of a CRM system.

CRM should, in practice, fit the way your organization operates. There are several types of decent CRM available, and none of them is a one-size-fits-all/perfect CRM choice. However, there is undoubtedly a CRM system that is adapted to each corporation’s specific business plan.

CRM Fundamentals

CRM systems are often meant to optimize customer engagement, the sales process, and the execution of marketing initiatives. They accomplish this through optimizing workflow and the sales pipeline—by automating processes and analyzing data.

A strong CRM approach enables you to manage your team’s phone, chat, and email interactions in one place. They keep track of leads, the client wants offers, and conversions in one location and assist with website optimization and ad campaign management.

This strengthens the foundation of your organization and significantly enhances exposure among your staff, client base, and the general public.

Keeping track of all that data is one of the most important benefits of today’s CRM software. By delegating some of the heavy liftings to machine learning and analytics, you may save time and avoid being burned out on cognitively taxing or low-brain-activity jobs.

Making phone calls inside your CRM platform generates real-time data, such as the date, who made the call, and so on. With a centralized database for contact information, you’ll be able to effortlessly track existing and new customers and plan follow-ups.

The click-to-call, cross-platform feature simplifies calling from any location, increases your business’s agility, and saves you a fortune on phone expenses.

Email integration improves the sales process by allowing you to manage leads, appointments, and contacts, sync data from Gmail to your CRM system, and send follow-up reminders to help you complete more transactions.

Meanwhile, advances in natural language processing and machine learning continue to improve a CRM system’s ability to convert (and log) phone calls into actionable items, ensuring that no client data is overlooked.

Who Needs CRM?

The short answer is no. Any business owner may profit from a CRM system.

The lengthier answer is that anybody involved in sales, marketing, service, or support, as well as anyone leading a startup, community group, non-profit, or volunteer organization, as well as editorial teams, advertising agencies, and art projects or productions, can benefit.

CRM systems are used by companies of all sizes, from sole proprietorships and home-based e-commerce to small enterprises, mid-sized organizations, and giant enterprise-level corporations. Everybody benefits from improved organization, centralized task management, and cutting-edge AI and automation solutions that enable work to be done more efficiently and effectively with less time and effort.

In general, businesses are getting more remote-distributed, and teams are becoming more adaptable to changing circumstances. It makes sense to invest in a tool that centralizes all of your work processes and provides on-the-fly access to all of your tasks and workflow processes via cloud services.

Meanwhile, there is little doubt that internet business rivalry will continue to heat up. Utilizing CRM systems strategically might provide a firm advantage. Automation enables your organization to punch above its weight by reducing repetitive processes, allowing your human resources to focus on their strengths.

CRM revenue increased 15.6 percent in 2018 as SMBs continued to use these technologies and providers rushed to streamline and create products that match current work. Meanwhile, CRM software continues to be the fastest-growing area of software. It certainly appears as though the future will be more CRM-centric.

A Short History Of CRM

The ‘Uberization‘ movement has swept across the customer relationship management (CRM) business like a tidal wave. Developers have stepped into the user’s shoes, producing software with user-friendly interfaces and an eye-catching specialized design language. Simple and low-friction operations are now commonplace.

Historically, this was not always the case.

The CRM’s origins date all the way back to the bubble. For example, the first edition of legacy software SAP CRM was published in millennial year zero, or 2000.

All CRM platforms back then had a steep learning curve and necessitated a total retooling of the process.

To begin, you needed to prepare. Then you’d have to upload all your contacts to a proprietary cloud and spend your time entering data.

Today, things appear to be much different. Without employing engineers, a small firm may easily establish CRM operations with minimum effort.

Cloud-based CRM systems have become the de facto norm. Cloud storage, automated data entry, and cross-platform web/mobile functionality have significantly enhanced user experience (not to mention customer experience). Prices have also decreased, with a variety of free, open-source, and economical professional and corporate options available.

Legacy vendors including Oracle, Microsoft Dynamics, and Salesforce have adapted to changing market conditions and continue to hold significant market shares. However, a growing number of new wave platforms have developed to challenge them as well.

CRM Types

Sales … For selling

CRM systems are, for the most part, designed to facilitate the sale of goods. However, some of them place a premium on the sales cycle and include some quite complex solutions aimed specifically at improving conversions.

A sales CRM system manages the selling process from start to finish, including sales leads, sales procedures, and sales personnel. It enables you to manage your sales funnel, track prospects, and get much-improved visibility into sales opportunities. You’ll be able to streamline your workflow and manage all of your customer-facing phone, chat, and email interactions in one place.

Having an all-in-one sales CRM is ideal for managing all-things sales successfully. This includes leads, contacts, and opportunities, in addition to accounts, quotes, and proposals.

Lead management and contact management solutions gather data from email, phone conversations, and other sources, aggregating it to create unique, detailed profiles of the individuals in your business’s orbit.

With a Sales CRM, you can track a customer’s progress through the sales cycle and nurture prospects by providing them with relevant, personalized information. Opportunity management tools assist you in identifying sales as they develop, allowing you to respond at the optimal moment.

Account management tracks clients’ activity, pending transactions, payment status, and connected contacts.

Quotation management enables you to quickly produce quotations and follow their status, which is critical for sales forecasting and manufacturing process management. Integrations between sales CRM systems and proposal management technologies such as PandaDoc make it simple to develop, track, and save proposals.

Salesforce automation streamlines your workflow by consolidating data from several channels, producing new data and tasks, and informing you of follow-ups, order processing, and tracking, as well as all things telephone-related. This significantly reduces your manual entry responsibilities.

Meanwhile, agent performance tracking tools are also beneficial for analyzing and motivating your team, scheduling team members, and preparing plans for busy and slow seasons.


Pipedrive’s name gives little room for interpretation, but that’s OK.

Indeed, the platform is entirely focused on the sales pipeline. It enables you to establish several pipelines that are completely adaptable to your business’s needs, with a highly visual interface that offers a clear picture of all activities and prioritizes the most critical sales activities.

You may move prospects through the sales funnel and decide which are most likely to close using graphical signals and a drag-and-drop interface.

You may import data straight into Pipedrive or move it from another CRM system.

Integrations with Mailchimp, Zapier, and Google Apps further broaden the platform’s operational capabilities. Mobile applications for iOS and Android enable you to manage sales on the go.


Close is a web-based application intended for startups and small and medium-sized businesses that provides simple-to-use solutions for improving sales team effectiveness.

The platform includes several essential features for making phone calls. Call automation and predictive dialing capabilities assist you in engaging the most qualified leads in the most efficient and effective manner possible.

Call recording enables you to monitor and analyze your sales team’s interactions, identify and resolve customer service issues, and increase conversions.

Customer profiles are developed automatically as a result of data segmentation. Lead tracking tools enable you to conduct in-depth, personalized lead scoring using an intuitive user interface, which is enhanced when combined with a robust Autopilot integration.


SugarCRM is a highly customizable customer relationship management (CRM) tool for managing clients and prospects that connects your sales team with your marketing and support departments.

The platform’s primary value comes from its ability to optimize and personalize your sales cycle and pipeline. Customizable dashboards, productivity, and collaboration tools simplify the process of integrating your team’s personas into a unified, suitable system.

SugarCRM’s Sales Step tracks possibilities from “Prospect” through “Proposal” to “Deal Won,” assigning each stage a chance of success. This is quite beneficial for sales forecasting.

The platform’s development tools enable you to create custom applications to meet your distinct selling requirements. A simple drag-and-drop modular interface enables you to perform several ‘technical’ tasks such as setting up features and fields without learning a single line of code.

Android and iOS applications keep your sales team productive on the road, providing access to detailed sales data.


Dialpad is a cross-channel sales platform that includes voice, video, contact center, and messaging capabilities. It is not a standalone CRM, but rather a lightweight yet effective application that interfaces with more comprehensive CRM platforms such as Zendesk and Salesforce.

Additionally, the platform integrates natively with G Suite, allowing for a smooth transition from the online apps you presently use.

One of the most intriguing (and quite helpful) elements of Dialpad is VoiceAI, a type of sophisticated AI analytics that leverages voice recognition and natural language processing (NLP) technology. This convenient application instantly provides an exact transcription of all your sales calls.

Meanwhile, the Moments feature builds a chronology of each sales phone conversation, emphasizing critical moments and categorizing them according to the client ‘intent signals.’ That instance, when someone says something like “this price is a little high,” a ‘price inquiry’ flag and time note are automatically created, indicating that there is still time to follow up and close the business.

Meanwhile, real-time sentiment analysis calculates a client satisfaction score during a chat. In the background, real-time coaching provides automatic feedback to the sales representative, including pricing, features, and rival offerings.


Customer service is critical now more than ever. A product or service CRM mixes customer service and support (CSS) capabilities with marketing and sales to manage the breadth of the customer experience.

Perhaps you’re wondering why you should pick a CRM system over customer service software. One motivation would be to create a single knowledge base, or information about customers that is gathered and accessible by several departments—for example, sales, marketing, and customer support. Streamlined contact data access and collaborative team tools enable you to handle and resolve consumer queries more quickly and intelligently.

Additionally, if you’re pursuing a customer service-centric CRM, it’s critical to examine all customer contact points—social, chat, email, phone, and internet.

A product or service The CRM system provides rapid access to client information across all key channels for service and support workers.


Agile CRM has a helpdesk that categorizes clients based on their particular histories, assigning them to the representative best equipped to address their specific issue. Reps can be classified into silos, allowing you to escalate a problem to an expert if the initial choice is unavailable.

Telephony capabilities enable you to make and receive calls within the app, record them for analysis and quality monitoring, and produce call logs automatically. Meanwhile, the platform’s feedback database enables you to amass a backlog of information that can be used to further direct operations toward best practices.


Zendesk Suite centralizes incoming customer queries via email, Twitter, chat, and social media, accelerating response times and making your organization smarter.

The program identifies discussions that require attention and smartly prioritise tickets so that employees may knock them down in the proper sequence. Records are maintained until the issue is remedied, and issues can be classified according to their kind.


SugarCRM provides comprehensive service CRM capabilities, including case distribution processes, customer visibility tools, and collaboration tools for workflow simplification and job assignment clarity.

Everything is designed around measurable measures: shorten response and resolution times, reduce customer service-related costs, and maximize the user experience through specific customer satisfaction measurements.


Marketing has distinct difficulties and occupies a unique “frontline” position in your organization. A marketing CRM system may significantly assist with this.

Any effective customer relationship management CRM is founded on the premise of improved business via overlapping communication and task and data consolidation. In that vein, a marketing-focused CRM may significantly assist with marketing by symbiotically integrating it with sales, allowing you to conduct more successful campaigns, generate more leads, and complete more transactions.

Create marketing campaigns and automate them across channels; track open/unopened mail status and click-through rate, and do A/B testing to determine the optimum landing page approach.

A marketing CRM may categorize leads based on their time spent on your website, the links they clicked, and the type of personal information they submitted on a form. Segmentation in marketing enables you to create distinct campaigns for distinct demographics, keeping your brand “top-of-mind” until the lead is ready to convert.

Integrations with technologies such as and Mailchimp can assist in automating email and SMS distribution, as well as the creation of social media advertisements. Drip marketing tools enable you to arrange an email series to come over a certain time period.


HubSpot is a household brand in the CRM market, providing an extremely accessible, comprehensive CRM system that serves as the foundation for its ‘full stack’ company management platform.

Their specialized inbound marketing platform optimizes conversions with robust automation, management, and lead tracking capabilities, while also connecting marketing to sales and support.

Meanwhile, the Personas feature enables you to delve deep into the mindsets of various consumer segments and then segment them for a more targeted marketing plan.

Drip eCRM

Drip eCRM is purpose-built for online businesses and excels in tracking eCommerce KPIs. It was created specifically to assist smaller businesses in emerging from the shadow of large corporations and their personalized algorithms, enabling them to develop more intimate, intelligent customer relationships.

As implied by the name, it is a company that specializes in drip marketing programs. It manages the timed distribution of marketing content via email, text message, Facebook advertisements, and customized landing pages and websites.

The platform employs marketing automation to determine if a user is a prospect, a customer, or an advanced user and then adjusts strategy accordingly. Lead scoring and tracking capabilities enable you to keep an eye on purchase intent and one-of-a-kind events.

Keap (formerly Infusionsoft)

Keap centralizes customer data in order to customize marketing and streamline the process. It is geared for small enterprises, with capabilities that enable extensive marketing automation.

Triggers enable you to automate tasks when certain parameters are satisfied. Real-time monitoring, graphical statistics, and in-depth analytics make data from campaigns, processes, and tracking even more understandable.

Tracking tools categorize leads into distinct categories, with each section receiving individualized “nudges” to complete more sales, while workflows automate activities depending on triggers. Statistical reporting makes data from marketing, monitoring, and processes understandable.

Visual editing enables you to create email campaigns and landing sites, and if you’re pressed for time, pre-made templates are accessible in their marketplace.

Creatio (previously BPM’Online Marketing)

While Creatio performs more than marketing, its primary purpose is unquestionably lead acquisition, preparation, and qualification. It’s been intended to appear and behave like a social app, making it simple to use and share your ideas.

The platform assists in the planning and execution of marketing campaigns through the use of a simple graphic design tool. Additionally, you may create triggers to assign particular behaviors to contacts, such as responding to a CTA. Real-time monitoring enables you to assess campaigns and determine their effectiveness.

Creatio’s email marketing platform makes use of a mass mail builder that comes pre-loaded with ready-to-use templates to help you spread the word swiftly and effectively. Additionally, A/B split testing and click-statistics tools are available to determine which emails are the most successful. All of this data is incorporated into the platform’s analytics.

Zendesk Sunshine

Zendesk has long been recognized for its sales, service, and support capabilities, but its new Zendesk Sunshine CRM software offers a more holistic approach to customer involvement.

Launched at the end of 2018, the open and adaptable platform is built on the premise that customer data can be used to fuel all facets of a business, including marketing.

Another new feature, Zendesk Explore, enables you to do a creative analysis of email, chat, and voice stats.


Mailchimp is a market leader in email database management and automated blast sending. Their user-friendly design tools enable you to develop email marketing campaigns and customize messages for distribution across email platforms.

Mailchimp includes a robust automation toolset that enables you to create auto-emails in response to events like new sign-ups, transactions, or abandoned cart reminders.

In terms of connectors, Mailchimp has a robust library of ready-to-merge services and is readily integrated with CRMs like Salesforce, Insightly, and a plethora of others.

Additionally, they provide postcards—yes, the physical variety (which, come to think of it, does as well!).

Small Business

While there is no de facto best small business CRM, certain software products are more suited to the demands of small teams than others.

You’ll want a CRM system that has an effective workflow, reporting, and automation technologies that are not overly difficult to understand. Three other criteria to consider are simplicity, intuitive design, and a minimal learning curve.

Probably, you won’t require many app connectors just yet. At the very least, integrations with your email platform, document editing suite, and social media outlets should suffice.

If you manage a small firm, you’re likely to do things your way rather than following established figures in your field’s playbook.

With this in mind, it may be in your best interest to look for a CRM system that allows for easy customization, such as a drag-and-drop interface that enables you to easily edit lead, contact, and opportunity data, as well as additional areas relevant to your organization.


Nimble is a simple, no-nonsense online application CRM with a strong emphasis on social networking. It enables you to collect content from key social media platforms, like Facebook, LinkedIn, and Twitter, in order to keep track of who is talking about and connecting with your company.

Intelligent social search and market segmentation technologies enable you to zero in on the most critical opportunities and manage them intelligently. The data structure and reporting capabilities illuminate what is working, what is not, and where your plan might go in the future.

Integrating with Office 365 and G Suite enables you to import and manage contacts from your existing platform. has an intriguing gimmick in that their entire premise is that ‘you don’t need a CRM.’

While that may or may not be true, their suspiciously CRM-like platform emphasizes simple-yet-effective lead management, sales, and intra-team collaboration tools. It streamlines sales by capturing leads from a variety of sources, including websites and email, as well as third-party apps and business cards.

You may categorize leads, assign them to certain teams or team members, and prioritize and reference them (as well as set up automated reminders to keep everyone on task and on the timeline).

Additionally, includes a fully functional mobile app for iOS and Android, which enables you to complete more business on the move.


Copper is almost completely self-contained and can be installed in less than five minutes. Additionally, it interacts with G Suite, which is really beneficial if you use Gmail all day, every day.

The platform has capabilities tailored to small businesses, such as automatic data entry, smart identification, lead, and customer monitoring, and opportunity and sales contact optimization. There is a visually appealing sales pipeline for handling leads throughout the qualifying phase.

Weekly pipeline status reports can help you manage your teams and workflows more effectively. Drag-and-drop capabilities, configurable filters, and alerts keep you informed and free up your team’s (or your own) energy to focus on the critical task of client relationship development. A convenient @mention feature enables you to send notifications to other team members.

Copper offers an affordable cost that is suitable for the majority of small enterprises. Try it out for 14 days with the free trial, then consider the premium options starting at $19 (Basic), $49 (Professional), and $119 (Enterprise) (Business).


The capsule is an easy application with an attractive user interface and no learning curve.

By eschewing advanced capabilities in favor of the essentials of everyday work management, Capsule enables you to rapidly determine the status of your sales funnel (bids, lead generation, proposals, and client data, for example) and tasks. The most critical information is easily accessible. Contact lists may be readily imported from Gmail, Outlook, CSV spreadsheet and database files.

If you operate a business alone or with a single partner, you’ll be glad to learn that Capsule’s free version is available (the cap is two users). Zapier connectors for G Suite, Zendesk, Twitter, and Mailchimp are included in the offer.

The Professional version comes with a thirty-day free trial. Following that, premium plans begin at $18.


Insightly is accessible as a web application and as a mobile application for Android and iOS. Additionally, it integrates with Google Apps and Microsoft Office 365.

Integrating your pipeline seamlessly with your CRM enables you to manage contacts and client data, track opportunities (a.k.a. sales leads) and assign tasks to team members using simple to-do lists.

The Insightly Sidebar is a Chrome plugin that sits in your browser and enables you to store Gmail messages straight to your CRM and cross-reference contact information.

Additionally, the platform has business intelligence (BI) functionality (powered by Microsoft Power BI), which collects historical and real-time data inside your CRM platform, allowing you to analyze trends and indicators in order to make more educated decisions.

As with Capsule, it is completely free for up to two users. Having said that, it’s worth noting that Insightly’s free edition lacks a data backup system and imposes daily limits on mass emailing. Additionally, it restricts the number of custom fields that may be added to individual records.

Paid plans begin at $29.


Zoho CRM is designed specifically for small enterprises, with a simple user interface, robust automation capabilities, and configurable modules.

Establish procedures, manage leads, and justify routine chores. Integrating with Twitter, Facebook, and Google+ enables you to communicate with and interact with leads at the optimal time.

Zoho is accessible for free and for a fee. The trial edition supports up to three users but is quite limited in functionality, lacking mass emailing and customizability.

Paid versions with more features begin at $12.


Pipedrive’s graphic and easy user interface is meant to assist customers in progressing through the sales funnel and closing agreements.

The platform places a premium on the sales process and relationship management. It includes tools for generating leads, maintaining relationships, and staying on top of deals. Create several sales funnels with context-sensitive, customized phases.

Complete email synchronization guarantees that you may see messages from any email service in-app.

Pipedrive offers a convenient mobile app for both Android and iOS that helps you stay organized.

Pipedrive is priced reasonably at $12.50.


Freshsales, the customer relationship management (CRM) component of the Freshworks 360 customer interaction package, is straightforward and effective.

The platform is designed to assist you in scaling your business, monitoring deals, automating routine operations, running sales email campaigns, and increasing operational efficiency through data centralization. Lead capture extracts lead from emails automatically. You may also create your own lead score criteria to help you locate the top leads.

On the voice side, there is an integrated phone module with functions such as auto-dialing, call recording, and call routing.

Freshsales provides a free 30-day trial for all of its programs. The entry-level paid package is $12.

Zendesk Sunlight

Zendesk Sunshine is the customer relationship management (CRM) division of the Zendesk customer service and support enterprise.

As a “multidimensional” customer relationship management technology, it is designed to function holistically across your organization and to eliminate silos between teams and conventional roles.

The entire platform is hosted on Amazon Web Services (AWS). The AWS architecture enables seamless data migration into and out of the CRM. The fact that it is built on AWS further simplifies the process of developing custom apps for your unique small company needs.

HubSpot CRM

Then there’s HubSpot, a well-known brand that offers a free version with limited CRM capability. This is an excellent alternative for small firms seeking minimal CRM functionality.

HubSpot’s free edition includes some quite comprehensive inbound marketing features. Workflow management features bolster your project management capabilities. Additionally, it’s straightforward to allocate and manage leads, track the sales process, and measure customer interactions across all channels.

HubSpot is built to function with both G Suite and Microsoft Office, so regardless of your developer loyalty, it will work for you.

While the commercial versions of HubSpot are not inexpensive, they do provide critical capabilities including reporting, artificial intelligence support, and sophisticated automation. Depending on the emphasis of your CRM suite, distinct options for Marketing, Sales, and Service are available for $50 per month each.

Monthly rates for the all-inclusive Growth Suite begin at $113.

Gmail: Makes Your Inbox Smarter

If you’re like the majority of people, you’re almost entirely reliant on Google’s omnipresent email service for personal and professional communications. Globally, Gmail boasts over 1 billion active users and over 4 million paying corporate clients.

All of this is to argue that Gmail is unlikely to go very soon. The platform’s design, efficiency, and attention to the user experience are all praised by users.

As a result, several CRM developers have chosen to create platform-integrated applications. Given how frequently we use Gmail and its accompanying G Suite apps, it’s natural for developers to want to capitalize on the troves of information that pass through our inboxes.

Additionally, it seems sensible that users like us would want to utilize a CRM that is integrated with a platform we are already familiar with. In comparison to standard CRMs, a Gmail CRM significantly reduces the learning curve and simplifies CRM installation.


Streak is a Gmail CRM that is completely connected. It’s integrated into the desktop and mobile versions of Gmail, resulting in an organic enhancement to your pre-existing workflow. It interfaces with a variety of G Suite apps (most notably Google Sheets, Drive, and Chat) and delivers conventional CRM features such as sales pipeline management and lead creation via automated data collection from contacts and emails.

While Streak is frequently used in sales, customer support, recruiting, and customer service, it also has a large number of users in media and creative businesses. This is because it excels at managing partner relationships, which makes it especially appealing in sectors where partners vary from project to project.


Capsule integrates with Gmail through a sidebar Chrome browser plugin. As a result, you access it the same way you would any other Google application—pretty straightforward.

Once installed, you’ll be able to use it to generate and monitor leads, create follow-up tasks and new cases, as well as save complete email discussion threads with a two-click procedure. Improved visibility across the board will assist you in nurturing connections and converting more frequently.

Due to the platform’s simplicity and clean, intelligible design is primarily geared toward startup and small company clients. Customizable features and CRM capability on mobile devices cement the bargain.


Pipedrive offers a Gmail plugin that, like Capsule, runs in the sidebar and enables you to simply schedule sales activities and import Gmail contacts into your CRM platform.

Pipedrive is essentially a sales tool and hence places a premium on lead monitoring and pipeline management. Once you’ve installed the Pipedrive Gmail add-on, each time you open one of your contacts’ emails, a sales history for that contact is automatically produced. This significantly increases your ability to access contextual information for each lead, which is critical for closing agreements.


Copper extends the sidebar connection between Gmail and CRM. The platform is built on Google Material Design, which enables you to perform all CRM functions—including email tracking, call logging, and contact management—in a user interface that looks and feels like G Suite.

Copper’s Chrome Extension is integrated with Gmail and features complete G Suite connectors, ensuring that your Google spreadsheets, documents, and slides are effortlessly linked to all of your client profiles.

Copper’s native G Suite integration has AI-powered features for automating repetitive and irksome operations. The software keeps track of calls, emails, events, and other productivity records automatically.

Having said that, it’s worth mentioning that Copper isn’t fully connected with your email. While there will still be some tab flipping during your daily routine, Copper’s approach seems fluid and breezy.

Copper CRM is used and recommended by Google for its millions of users. Not a poor endorsement.


Insightly describes itself as the “#1 Gmail and G Suite CRM,” but what they really mean is that they’re the (arguably) #1 CRM with a rather straightforward Gmail connectivity.

Despite the lack of complete integration, their Insightly Sidebar Chrome browser addon is highly handy. It enables representatives to import contacts and emails straight from their Gmail inbox or sent folder into the app with a single click and provides simple access to Insightly through hover notes and task creation options. Additionally, it saves contacts and emails automatically to the CRM sidebar.

Insightly has a desktop and mobile interface that is equally helpful, Kanban sales funnels, bespoke reports, and a slew of dashboard choices. Although it is designed for enterprise-level sales and relationship management, they do provide a free-for-two-users alternative for startups.


NetHunt is a Gmail CRM that is fully integrated, not a Chrome Extension or sidebar. It relocates your familiar Gmail dashboard to the left of your inbox and adds a second tab that provides access to all of your CRM skills.

Deals, Companies, Support, Tasks, Contacts, and Pipelines are all available immediately from this dashboard, which is integrated into your email. On the right side of the inbox, a sidebar dashboard provides additional information, including corporate and client profile facts.

The whole CRM is organized around “Records,” which are collections of your emails, tasks, and other files that you can organize into custom groups and views.

Members of the sales team may review critical client information contained in each email and generate leads from them with a single click, as well as access social profiles and examine chat conversations. Marketers may leverage targeted email campaigns that are backed up by analytics and receive automatic data updates based on the success of their email marketing. The tool assists support staff in outlining, organizing, prioritizing, and automating client requests.

NetHunt integrates with over 1,000 other popular app combinations via Zapier.

NetHunt offers a free subscription for up to two users. The Professional plan costs $24 per month (includes space for 25,000 records and 2,000 email campaigns per day). The Enterprise plan costs somewhat more—$48 per user, each month—but includes 250,000 records and 2,000 email blasts every day.

Social: For Social Media Management

The consumer journey of today is complicated. People face an enormous amount of options and are more influenced by word of mouth within their social networks. Personal referrals are more likely to bring your goods to the public’s attention than direct promotion.

Social media has evolved into a critical platform for advertising, consumer interaction, and contact with the general public. As a result, social CRM has grown in popularity, aggregating and analyzing postings from Facebook, Twitter, Instagram, and other social media platforms.

Competition has grown as the importance of social media in business has evolved. Keeping up with changes in internet behavior is another significant difficulty.

This implies that social media management has become a critical investment for businesses.

CRM software in the traditional sense is focused on communication channels such as phone, email, and text. Social CRM extends this reach to encompass Facebook, Instagram, Twitter, and LinkedIn—social media sites equipped with messaging modules that enable direct communication between customers and enterprises.

For customer care and assistance, a social CRM enables a more rapid and efficient response to any client input, favorable or bad. Posts from numerous social media are collected in one location, which means you’ll be better able to stay informed in real-time about what’s happening with customers, leads, and the general public.

Sprout Social 

Sprout is a social media management package that enables consumers and leads them to engage in genuine, sympathetic relationships.

Its cross-channel aggregated social media feed provides a comprehensive platform that addresses every conceivable requirement, from social marketing to customer service, reputation management, and analytics. Social listening platforms provide real-time brand management and analysis of social data for actionable marketing insights.

The software’s auto-scheduling function enables you to easily schedule posts across all social platforms and from multiple accounts. The discovery tab assists you in identifying influencers, determining the best individuals to follow or unfollow, and determining who has responded to — or engaged with — your company or discussed your brand.


Nimble is compatible with Google Apps and the Microsoft Office suite of apps. Additionally, Twitter, Facebook, Instagram, AngelList, Foursquare, and Google+ are integrated.

Social CRM is quite beneficial for generating leads and segmenting contacts, as well as tracking the history of your cross-channel discussions.

The technology automatically discovers and connects leads and customers’ social media pages, utilizing this information to construct detailed, unique contact profiles on the platform. Its intelligent search tool enables you to sort contacts according to their connection status or following/following status.

Zoho Social

Zoho Social’s primary objective is to acquire new leads, mostly through Facebook, Twitter, and Google+. It enables users to sift through social media for potential clients, manually choose those who are most likely to convert, and then import their contact information into the main Zoho CRM platform to initiate the sales process.

The program enables the management of several brands in a single location, which is quite beneficial if you operate in an agency setting. Additionally, it has an automatic process for adding new leads in response to custom-defined triggers.

By specifying precise parameters such as age demographics, ‘Likes,’ or buying patterns, you may create a large number of high-quality leads rapidly.


Salesforce is a pioneer in customer relationship management (CRM) and associated SaaS products. They’ve adopted AI as a component of their customer solutions toolset in recent years.

In terms of social media, Salesforce’s AI enables social feeds to identify and connect leads with reps. It includes the standard social CRM functions, such as ‘listening’ for mentions of your product or service across platforms, responding fast to interaction, and managing postings and data.

Marketing and sales functions are packaged independently of customer service. Social Studio is responsible for social media sales and marketing, while Social Customer Service is responsible for customer service. Fortunately, navigating between the two platforms and sharing information is rather simple.

Among other capabilities, Salesforce’s integrated Einstein AI offers an image categorization tool that can detect trademarks, food, items, and scenery posted in social photographs in order to generate analytics on the circumstances in which a product is used. To summarise, this brings up a slew of new opportunities for doing in-depth social listening and strategizing marketing strategy.

The platform offers a variety of price options based on package and business type, and organizations receive additional discounts.


Hootsuite is a reimagined social media management software. It should be stated up front that it is not a CRM in the traditional sense, as indicated by its absence of sales pipeline functionality.

It does offer some excellent scheduling capabilities and an all-in-one social dashboard to recommend it, as well as some quite valuable metrics for determining the performance of your content.

The platform integrates with a variety of platforms, including Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, and YouTube.

Customize and make your Hootsuite dashboard more CRM-ready with app extensions that connect it to Nimble, Microsoft Dynamics, and Salesforce, among others. These and other extensions are available in the Hootsuite app directory.

Monthly pricing begins at $29 per month.

Mobile: for deal-making on-the-move  

The days of the 9-5 desk jockey are drawing to a close. Meanwhile, mobile devices account for more than half of all internet traffic. Investing in a mobile CRM is a good decision for an agile staff that operates on a flexible schedule and is frequently on the move.

Mobile CRMs are similar to regular CRMs in that they are accessible via (surprise, surprise) tablets and smartphones and are therefore re-formulated for smaller displays running iOS or Android. The best of the lot leverage the format, providing clear user interfaces as well as robust analytics and communication features.

Ideally, a mobile CRM platform would enable you to access the majority, if not all, of the information available through the online app. Additionally, it will enable you to enter fresh data on-the-fly.

Allowing sales staff to rapidly answer calls from clients and prospects when they are out of the office—aided by in-app contact history and product information—is critical. For the rest of your organization, having access to all of your data at any time and from any location is extremely beneficial for all departments—from marketing and customer service to intra-team communication.

It should be highlighted that utilizing a mobile CRM introduces a distinct security risk. If you’ve ever lost your phone in a crowded subway vehicle, you know how much simpler it is to misplace a smartphone than a laptop. Keeping this in mind, you’ll want to select a mobile CRM that has security measures like two-factor authentication and/or VPN requirements.


Copper’s mobile app is intended to work in unison with all of your G Suite applications. It’s minimalist in design yet manages to replicate the look and feel of its online app.

Among the important features are a graphically organized sales pipeline for managing leads through the qualifying process, one-tap access to contacts through email, phone, or text, and the ability to log notes in-app using precise voice transcription.

Additionally, it has a very useful @mention function for connecting with and alerting other team members on the go.


Haystack is a simple, uncomplicated mobile CRM with an attractive heads-up dashboard. Wherever you are, you’ll have access to sales data, the ability to make quotations, the ability to track emails and prospects in your sales funnel, and the ability to manage contacts.

Calendar synchronization guarantees that CRM data on events, task assignments, and deadlines is immediately shared with your phone, ensuring that you receive alerts.

Haystack’s CRM system is focused on small enterprises and entrepreneurs. With this in mind, they provide a trial version of their services to solo entrepreneurs, but with significant limitations in comparison to their premium offerings.


Salesbox is a mobile customer relationship management (CRM) application that focuses on sales acceleration. Rather of spending time on administrative tasks, sales agents are empowered to act on their gut instincts and seize opportunities as they arise, with automation assisting them and ensuring that everything is in order (as well as generating higher quality data). GPS capabilities enable you to track sales metrics geographically accurately and to identify relevant targeted patterns for sales and marketing forecasts.

Additionally, iOS users may operate the program with the assistance of Siri.


Pipeliner is a professional-looking mobile version (iOS and Android compatible) that includes functionalities not available in the desktop version, such as interaction with the phone, email, and camera applications.

This enables you to manage numerous sales funnels and workflows while on the road, as well as communicate with customers one-on-one. The information is seamlessly synced with the desktop software, allowing you to increase your productivity.

Maintain your salespeople’s attention away from data input and onto the hunt, where they thrive. Monthly plans begin at $25.


Zoho offers a slew of products under its name but is perhaps best recognized for its CRM and, in particular, its mobile app.

Access all your deals and notes, @mention coworkers to interact while on the go, and geotag your locations for client meet-ups to help you manage your time and plan more effectively. It’s also rather aesthetically beautiful in terms of design, so there’s that.

There is a free trial version available for up to three people. Paid versions cost between $12 and $100 per month per user.

Open Source: a viable alternative

The majority of CRMs are proprietary. That is, they are a packaged, completed product that just works. There is no requirement to hire in-house developers.

By contrast, open-source software refers to systems for which the source code is publicly available. It’s natural that you’ll want to re-calibrate the existing product to match your unique workflow requirements.

Typically, the platform’s open-source code is already rather mature, and customization options have been simplified for speed and ease of use. Everything is designed to be developed further by users.

Thus, this form of CRM provides advantages in terms of scalability and flexibility, allowing you to add new custom features and connectors when your organization requires them. Additionally, you can proceed without regard for vendor constraints.

Depending on your skillset and the objectives of your CRM, an open-source platform may or may not be preferable to a closed source platform.

If you run a specialty firm and want highly customized features, open-source software may be just what the doctor ordered. That is also true if you are attracted to the open-source movement, with its feeling of reciprocal community and freedom to develop.

On the other hand, you may believe that open source development is too far down the rabbit hole. If your organization works in a well-defined market, requires more advanced tools, and requires very responsive product support, a full-stack, proprietary solution may be the best option after all.


OroCRM is often regarded as the most adaptable open-source software in its field. It is built on the widely used and well-liked Symfony2 PHP framework for web development. This implies that a large number of open source developers are able to easily comprehend Oro’s code and build new changes, making it reasonably simple, not to mention cost-effective, to tailor the platform to your specific requirements.

The bundle is completed with integrations with Zendesk, MailChimp, and a slew of other popular applications.


Odoo is all about ‘extensible architecture’—a modular design that enables you to combine and match various functionalities. Over the years, freelance open-source developers in the Odoo community have created a number of modules, some of which are available for free and others that are for sale.

You may look around to discover whether your firm already has a free solution, purchase the finest solution at the greatest price, or pay someone to construct what you need.


If you’re using Microsoft tools to manage your business, there’s always SplendidCRM. Splendid’s creators surmised that Microsoft’s own CRM, Microsoft Dynamics, can appear to be fairly sophisticated and intimidating.

SplendidCRM thinks that Windows and Android users deserve a CRM experience as simple and easy as Mac/iOS users, and thus they designed a platform that delivers just that. SplendidCRM includes extensive interfaces (Microsoft Office 365, Google Apps, and Facebook) and a comprehensive set of capabilities for workflow, contact, and product management.

The CRM is offered in three premium editions: a free Community Edition and two expensive Enterprise Editions (Professional, Enterprise, and Ultimate).


VTiger CRM Open Source performs all of the CRM functions you’re used to, including campaign management, lead management, customer management, opportunity management, sales cycle management, and daily workflow management. While emailing, a Gmail plugin enables you to reference CRM data and information.

To effectively install and configure vTiger, you’ll need a hosting account and someone with some technical knowledge. As your app usage grows, you’ll probably want to explore the marketplace for add-ons.


SuiteCRM is perhaps one of the most approachable open-source systems available, due to its minimal learning curve and ease of setup. It manages sales, support, and marketing, and features customized modules, layouts, and relationship-building tools that will delight your IT department.

SuiteCRM syncs with Google Calendar and integrates with Elasticsearch to provide faster, more scalable text searches across your data.

Due to its modular design and add-on capabilities, it may be used for a wide variety of applications. Additionally, it runs on any platform: Windows, OS/X, Ubuntu, Android, or iOS.


Zurmo is a gamified and straightforward platform that is simple to use and change. It handles contacts and takes on sales funnel and reporting functions pleasantly. Automation of marketing and sales forces reduces manual input.

It’s convenient for on-the-go circumstances, with iOS and Android versions, and it can run on the cloud or on your own private cloud. Points, badges, and experience points provide your squad with a good dose of competitive drive.

Additionally, you may be glad to learn that the developer adheres to certain lofty social values such as community, diversity, and inclusion.

Free: the cheapest choice.

In an ideal world, all CRMs would be completely free. Naturally, the whims of business impede such a utopian reality. Nonetheless, there are several free platforms available, and one of them may be sufficient — or at the very least a decent starting point — for your company’s needs.

A free CRM enables you to experiment with new solutions without incurring any startup costs.

You may ascertain a platform’s usefulness for your organization without making a time or financial commitment; learn new capabilities for free; and gain a better understanding of the workflow, collaboration, and analytics tools you’ll want in the future.

This is all really beneficial if you’re a startup or small firm operating on a shoestring budget.

Of course, as we all know, nothing is truly free, and hence there are constraints.

Free platforms frequently include a limit on the number of users that can be added, the number of contacts that can be imported and/or stored, and the amount of cloud storage space that may be used.

Additionally, they lack the comprehensive, high-powered capabilities found in professional and enterprise-level commercial applications (say in terms of analytics, AI, advanced automation, round-the-clock customer support, and so on).

CRM HubSpot

HubSpot offers a free version of its CRM, and it’s rather feature-rich. It includes essential CRM capabilities and supports the import of up to one million contacts. Additionally, you may add an infinite number of team members.

Given HubSpot’s size, they give an abundance of training films to familiarise you with various functionalities. Meanwhile, their specialized customer support can assist you with setup, troubleshooting, and pretty much anything else.

One disadvantage is that the free version allows you to share only one contact at a time, rather than your whole contact list, which can be tedious. This is a small quibble, given the wealth of features you receive for $0.


Insightly provides a free trial edition for up to two users. That may be sufficient whether you’re a freelancer, beginning a business solo, or in collusion with a partner.

The program is primarily aimed at small and medium-sized enterprises and simplifies the management of contacts, organizations, and possibilities (a.k.a. sales leads), as well as the delegation of work via convenient to-do lists. It’s rather simple to learn how to use, especially with the help of a huge library of well-produced official video lessons.

Insightly seamlessly interacts with G Suite and Microsoft 365 applications. Apart from the main online version, it is also accessible as an Android and iOS mobile app.

The trial version does not have a data backup system and limits the number of daily mass emails you may send, as well as the number of custom fields you can add to each record. Additionally, it lacks the more sophisticated lead assignment features available in commercial editions.


Freshsales is the customer relationship management (CRM) component of Freshworks 360, a comprehensive customer interaction package. The trial version’s first 30 days allow you to keep an unlimited number of leads, transactions, and contacts.

Lead scoring on the platform provides a number between 0 and 100 to each lead you have. You may tailor the assessment criteria (industry, job title, etc.) so that you only focus on the most promising situations. Similarly, you may create custom ‘sort’ categories to organize any other type of data.

Additionally, Freshsales has a sophisticated built-in phone module with capabilities like auto-dialing, call recording, and call forwarding.

After 30 days, the free full-stack version reverts to the more basic Sprout plan, which is limited to 10 users and 10,000 records.


Streak’s platform is one of the few that is completely linked with Gmail. It resides within your Gmail inbox and contains all of the G Suite applications as well.

The software streamlines the CRM adoption process for brand new or ultra-lean firms in their early stages and enables anyone who already uses Gmail to get started right away.

Emails are automatically grouped together and added to a pipeline based on similar tasks. Automatic data exchange between team members enables easy access to email and phone call histories. You’ll receive an email notification when someone opens an email you sent.

Streak’s trial edition is intended for personal use only and contains both the basic CRM capabilities and the full email power features. Additionally, an infinite number of pipelines may be created.

Really Simple Systems

Really Simple Systems (a.k.a. RSS) is unafraid to flaunt the simplicity of its marketing automation, sales, and service platform.

They do offer premium editions, but their free version is far more than a limited-time trial offer. It supports small teams of up to two users, allowing incubating businesses and single entrepreneurial operations to benefit from a CRM without incurring significant upfront expenses.

The trial edition includes an unlimited number of contacts and 100 megabytes of document storage. It contains fundamental features like sales automation and customer service, as well as contact and lead management tools, and is designed to help sales, suppliers, and everyone else stays on top of things.

RSS is an excellent entry point into the CRM world for small enterprises operating in the B2B space.


Bitrix24 prioritizes communication and cooperation.

Bitrix24’s cloud edition is completely free and offers a massive 12 users and 5 GB of storage. The premium plans are similar to the free plan in terms of functionality, but they allow for more extensive usage of the same functions and increased storage.

The platform’s communication toolbox is comprehensive, with options for phone, chat, email, and video. Task management is segmented into group task characteristics, which aid in the planning and assignment of tasks, as well as their timeliness for future planning. Then there’s project management, which employs highly visible devices such as calendars and Kanbans.

Bitrix24 CRM manages the whole funnel, from engagement through sales and reporting. Creating quotations for clients and organizing bills is simplified by the inclusion of currencies and tax metrics in their product catalog function.

Bitrix24 is a winner due to its free version’s generous scale. Additionally, they have a clean look, which makes using them much more joyful.


Apptivo’s starting edition is completely free, and it’s an excellent option for a small team of three members, with 500 MBs of storage included.

Third-party integrations are not supported in the trial version. Otherwise, you receive the essential standard tools as part of their whole set.

Apptivo’s trial edition includes a plethora of functions, and what’s remarkable is how effectively they all work together. These take the shape of a variety of Apptivo-branded mobile applications.

For example, the contact app assists in populating contact and lead information by importing data from emails and the internet, eliminating the need for human data entry.

Additionally, there is a range of project management software that assists you in organizing the workload of both individual personnel and teams. When it comes to customer service, there is a case management application that automates client service.


Airtable is a lightweight piece of software (note that it is not a CRM in the traditional sense) with a mobile-friendly option and a nice, breezy look. Having said that, Airtable is far from superficial—users may tinker with the design to great effect, with the added bonus of vast customization.

Additionally, the app is more than dragging, dropping, and color sorting. Additionally, it supports images and other files, and the free edition provides users with 2 GB of storage. Additionally, the workflow management database enables users to quickly connect and comprehend data from disparate sets.


CRMs may help you enhance your marketing initiatives by providing sophisticated data and collaboration features that enable your team to work together more effectively. Analytical technologies may uncover important trends that result in actionable information, enabling you to execute successful, targeted advertisements via marketing automation.

Analytical tools can assist in converting a lead to a customer by forecasting buying behaviors and assessing a person’s likelihood to purchase something again. This information may be extremely beneficial for future marketing decisions and financial projections.

Additionally, you’ll receive awareness of chances that you would have missed otherwise. This can have an impact on and enhance your marketing strategy and sales forecasts.

Marketing automation reduces labor for your sales force, aids in client retention, and increases sales. Your business operations are steered toward best practices with the assistance of data.

Integrating your CRM website enables you to create a more realistic depiction of customer and lead activity.

Your CRM will update data and analytics automatically, ensuring that you have a comprehensive and accurate picture of your business. Analytic tools may provide insight into the user interface and assist you in enhancing the client experience, hence raising your bottom line.


HubSpot’s CRM (which is free for up to two users) incorporates analytics and reporting data into its dashboards. Meanwhile, HubSpot’s all-in-one Marketing Hub significantly enhances these functionalities with powerful marketing analytics.

The HubSpot Marketing Hub is intended to aid in the optimization of all areas of the marketing funnel, from lead acquisition through deal closure. The marketing analytics dashboard gathers data from third-party databases and your CRM in order to identify and analyze critical KPIs and produce reports.

Analyze historical patterns, whether they pertain to company-wide aggregate data or individual contact histories. Website analytics solutions enable you to decipher which indicators drive traffic and target marketing efforts appropriately.

HubSpot’s free version of Marketing Hub provides traffic and conversion data, but if you want sophisticated insights, the Professional level is significantly more expensive (we’re talking in the triple digits).

Zoho Analytics

Additionally, Zoho has a specialized analytics tool. It’s called Zoho Analytics (surprise, surprise), and it’s meant to work in conjunction with Zoho CRM effortlessly.

This application aggregates data from a variety of sources, including apps, cloud storage, online feeds, and databases, which you can then use to create dynamic reports on everything from sales funnels to win/loss ratios and much more.

Zoho provides a free trial version of Analytics for up to two users, but it comes with a slew of constraints, including a low limit on the number of rows of data you can keep (only 10,000) and a limited number of app connectors.

The best choice is the Zoho Analytics Basic plan ($22.50 per month, payable yearly), which is necessary to connect analytics with Zoho CRM easily. The Standard, Premium, and Enterprise editions provide increasing capacities for data storage, user count, customizability, and app connections.

Analytics tools to integrate with your CRM


Grow specializes in business intelligence solutions for growing enterprises. Access to deep data mining is nearly universal. Its mission is to define data, measurements, and analytics precisely and then unite them in order to provide clear visualizations and intelligent forecasts.

The platform “transforms” datasets, which means that it takes raw data and performs transformational operations such as sorting, filtering, and grouping, as well as summation and ratioed comparisons. Then there’s the Smart Builder dashboard, which gathers and isolates data and charts and then organizes and plots information using business intelligence.

Integrations with social media, Google Analytics, and sales platforms (for example, Salesforce) broaden the breadth of data collecting. CRM interfaces with Zoho, Pipedrive, and a variety of other applications guarantee that corporate data from several sources can be transformed into data-driven intelligence.

Grow is available for as little as $29 per month (billed annually). Additionally, you may request a 14-day free trial.


Mixpanel’s user analytics tools are built on a simple premise: by understanding the behavior of visitors, leads, and customers, you can make more informed and profitable business decisions.

Mixpanel upends the web page analysis game by prioritizing customer engagement over page views. It’s less about volume metrics and more about fine-tuning the user experience in order to develop more sustainable conversions based on detailed, data-driven insights.

Mixpanel assists you in focusing on your strengths and refining your offering by displaying the actions consumers take and the features they like. MixPanel seamlessly integrates with Zendesk, Salesforce, Zoho, and a variety of other CRMs.

Mixpanel provides a free ‘core analytics’ version with the standard storage constraints. The annual fee for the full-featured version is $999.


The most prevalent type is operational customer relationship management software. To be honest, “operational” is a catch-all phrase, and there are significant distinctions across CRMs in this area.

In general, it refers to software that automates client interactions through sales, marketing, and service automation.

The objective is to produce leads, which will eventually be converted into customers and contacts.


Salesforce is a CRM that is packed with significant capabilities, like sales forecasting, reporting, task automation, and gathering and recording sales leads. Calibrated to optimize everyday operations and decrease time and costs, the platform enables incremental improvements across all of your business’s demands.

AI and Einstein analytics make predictions and analyze data based on your business’s unique operations.

The new Lightning platform is lightning quick, and its component-based, drag-and-drop user interface pushes the envelope of flexibility.

Salesforce is certainly going to take some time to master, however, there is a really useful and approachable free online training center called Trailhead.

Salesforce’s CRM is priced starting at $25.


Propeller CRM integrates a functional CRM into your inbox via Gmail (in the form of a Chrome Extension).

It’s designed to help you manage everyday operations, automate marketing, and manage your sales funnel—exactly what an operational CRM should do. On the collaboration front, the platform’s team-based capabilities are extensive and plentiful, and include a dashboard view of your sales activities, task and process tracking, and follow-up assignment.

Propeller integrates with over 1,000 other helpful applications via Zapier. A full-featured REST API enables you to deliver data instantaneously to any destination.

Propeller is available in a one-size-fits-all $35 configuration (all features included).

Less Annoying CRM

Less Annoying CRM is aimed at small businesses that have struggled to adopt operational CRM. As a result, they offer fundamental functions at an affordable price point with only the tiniest of learning curves.

The software’s user interface is straightforward and uncomplicated, with no opportunity for frivolity. All of the necessary lead tracking, collaboration, and follow-up reminder functions are included, as is basic reporting.

Pricing is very easy. Less Annoying CRM provides a 30-day free trial period, after which it will cost you $10.

The Rise Of The Nontraditional CRM System

It’s worth mentioning that the changing nature of work has had an effect on the CRM software marketplace.

There is a growing number of systems that support non-linear, non-sales funnel applications. They are in charge of everything from personal organization to idea generation and contact management.

Nontraditional CRMs are gaining traction due to their ability to cater to both specialized and comprehensive demands. This encompasses everything from encouraging team cooperation to handling freelancing contracts, optimizing workflow, and inspiring creativity.


Airtable is an all-in-one collaboration tool that combines basic CRM functions with the flexibility of a spreadsheet. It automates processes and includes a variety of analytical, organizational, and communication capabilities.

The software places an emphasis on individuality and inventiveness. The layout and process may be modified and altered indefinitely. Rather than just text and numbers, tables may contain lists, images, and more.

Airtable is the primary engine used by Tesla to identify and monitor automobiles departing its factory. It is used by the news magazine Time to manage all of its production schedules.


Radar is a ‘contact relationship management’ tool designed by a team with experience working in creative agencies. It’s ideal for firms where expertise varies from project to project, as it provides a centralized location for arranging specialized freelance labour.

Radar places a premium on network collaboration across your organisation. It has a variety of uses, ranging from managing freelancers to running a music label to coordinating photo shoots, film productions, and growing model agency rosters.

For instance, Dazed is now utilising Radar for production purposes, managing the hiring and coordination of stylists, makeup artists, and art directors. Vice has two separate Radar accounts, one for production and one for influencers with whom they collaborate on business deals.


Finally, there’s Milanote, which appears to be a hybrid of a mood board and a project management application. It is visually appealing and versatile and was created with creatives in mind.

Milanote enables you to link ideas by combining notes, photos, tasks, files, and communications on a single platform. Collaborate and exchange ideas within the app, integrating individual initiative with group feedback and insights.

While Milanote is not a CRM, it does have some CRM-like functionality in the form of process templates. For instance, the simple sales pipeline template is a straightforward yet efficient method of monitoring prospects from the lead to transaction stage. Milanote does this by the use of a Kanban-style card-based interface, similar to Trello.


Meanwhile, Followup provides a personal CRM for maintaining contacts. It runs as a sidebar in Gmail and provides intelligent insights and reminders to help you maintain healthily and informed work connections.

Would you like to know the benefits of project management software? Read our blog to find out.


  • Margaret Sims

    Technology Reporter Margaret is a contributor writer to CTE Solutions. She is a cybersecurity evangelist, author, lecturer, and cybersecurity blogger.

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